The air you & your family
breathes
The green light finally means something. Built for the smallest lungs in your home.
Delhi's winter air has 12× more fine particles than the safe limit. We built the first air purifier that actually knows when it's failing — and tells you 18 days before it does.
<45 dB
Operating noise
20–28 mo
HEPA filter life
Most purifiers weren't built for the air you breathe.
Most purifiers sold in India are engineered for Western air and tested where PM2.5 rarely crosses 30. Delhi's winter average is 178. A standard HEPA filter chokes in 15 days here. The green light stays on regardless.
Indian families spend Rs 10,000 to Rs 15,000 every year replacing filters that were dead weeks before anyone noticed. The device never tells them.
They pay for protection they stopped receiving
70%
of air purifiers sold in India are imported
Designed for the wrong country
Engineered for Western air quality. Not Delhi's PM2.5. Not 178 micrograms per cubic metre of winter smog.
15 days
is how long a standard HEPA lasts in Delhi winter
Filter fails in weeks
Replacement costs Rs 13,000–26,000 per year. The green indicator stays on regardless. The filter is dead. Your device doesn't know.
52–65
dB at full speed. Every competitor. Every brand.
Noise means parents switch it off
Infants wake. Parents run it less. The air quality that matters most — during sleep — is compromised.
Everything you've ever
wanted from a purifier.
Built by people who needed it.
20 to 28 months.
In Delhi's worst winter air, our filter lasts 20 to 28 months. The industry standard is 15 to 30 days.
We don't want you thinking about filter replacements. We want you thinking about your family.
HEPA choked — green indicator still shows safe
Same 3-week period — HEPA barely used
247
Delhi air
18
Your home
Real data. Your device. Right now.
Your device knows before you do.
Our purifier continuously monitors its own performance. When it predicts a filter is approaching end of life, your replacement ships automatically — 18 days before you need it. You never think about it. It never fails.
<45 dB.
Quieter than a library. At full purification speed.
We spent months on the engineering of silence because the hours when your child is sleeping are the hours that matter most. Run it all night. Nobody wakes up.
Whisper conversation
30 dB
Novayu at full speed
44 dB
Library
40 dB
Competitor (avg)
58 dB
One app. Zero maintenance worry.
Novayu Care is the complete post-purchase experience — built into one app. Your device monitors itself. Consumables arrive before you need them. If something needs attention, we know before you do.
Live air quality. Always.
Real-time indoor PM2.5 readings. Compare to outdoor AQI. See exactly how much protection your home has right now.
Never order a filter again.
The app monitors your filter life and ships replacements automatically — 18 days before you need them. It has never shipped late.
Annual care plans from Rs 1,999.
Everything covered. All consumables, scheduled visits, and one emergency service call — every year. Pay once. Forget about it.
A certified engineer at your door.
Book a Novayu-certified service visit in the app. Your device pre-diagnoses itself before they arrive. They come with the right parts. One visit. Problem solved.
Not marketing claims. Engineering numbers.
93-96%
Upstream particle capture before the HEPA stage
15 yrs
Life of the primary pre-filter. Washable. Permanent.
18 days
Advance notice before any filter needs replacement
IIT Roorkee
Founders. Engineers. Parents.
We publish the engineering. We show the maths. We let the numbers speak.
Be the first family to breathe clean.
We're selecting 500 families to receive the first Novayu devices. You get priority delivery, first access to the app, a free first quarter of consumables, and the knowledge that you made this possible.
0 families have already joined
No payment required. No commitment. We'll contact you before launch.